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Beyond the peer review | University Affairs

“Publish or perish. It’s a mantra that haunts academics at all stages of their careers. The process is simple enough: research, write and submit work for peer review. If all goes well, a few dozen people read your article and your CV gets a new line. This may be enough for your tenure review file, but if you want to disseminate your knowledge to a wider audience, the model is lacking. You can hope a journalist stumbles across your research, but unless you just cured cancer, you may need to be more proactive.”