A New Kind of Review for a New Kind of Book
Carl Zimmer:
Walk into a book store and look at the science section. Most of the books are between about 200 and 400 pages. Most are created by large publishing houses. There’s nothing fundamentally wrong about a 50-page book, of course. It just doesn’t fit comfortably into the publishing business—a business that has to contend with costs for printing books, storing them in warehouses, shipping them to book stores, and accepting returned books. Ebooks create an economic space for the very short book (and the very long one). They also allow authors to reach readers without having to persuade a publisher that their book will earn back an investment.
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